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WHAT IS AMP?
The Accelerated Mobile Pages Project (AMP) is an online publishing format, originally created by Google as an alternative to Facebook’s Instant Articles. It’s a way to optimize web pages for mobile browsing using a special code–AMP-HTML.
The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
IT'S EASY
Be ready for the next big cornerstone in web design the internet giant Google sets after mobile-friendly web design - the AMP (or Accelerated Mobile Pages) standard in just a few clicks and with practically no efforts and technical knowledge.
The AMP standard, developed by Google is basically a set of rules for the way a web page should be organized and composed in order to be displaying easily and swift on all devices, even the ones having some hardware or internet speed limitations.
The AMP rules are rather strict and exclude the use of quite a few features of a regular web page but there is a prize as well – the pages having AMP alternatives are displaying higher in the search lists regarding to the regular ones and even more.
The AMP versions are being cached on Google's serves so the users get them loaded directly from there saving us server load and taking advantage of the Internet giant's faster hardware and worldwide coverage.
Additionally – the AMP pages created with AMP Template don't essentially differ from the regular ones in appearance and expressive means so we still get all the tools needed for making our content shine.
And there is even more – the AMP pages made with AMP template have a very special place reserved in Google's mobile search results – they get displayed in the so called Carousel results – much larger, appealing and dragging the user's attention
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